La Martina is trading on its heritage. The Argentine polo lifestyle brand has entered into a long-term strategic partnership with BWM, the manufacturing division of global supply chain giant Li & Fung, in a deal that promises to expand its retail footprint and wholesale distribution.
The partnership with Li & Fung’s BWM division gives La Martina access to a supply chain that spans 40-plus countries, with expertise in everything from raw materials sourcing to final-garment finishing. This infrastructure allows the brand to increase production capacity while maintaining the quality control that its customers expect.
La Martina has cultivated a specific aesthetic built around the rituals of polo: tailored cotton piqué polos, linen trousers, suede belts with engraved horse-bit buckles, and leather accessories that reference equestrian equipment. The collection speaks to a consumer who values tradition, craftsmanship, and the implied lifestyle of the sport.
The partnership combines La Martina’s creative identity and brand equity — built over decades of association with the elite polo world — with BWM’s manufacturing expertise and Li & Fung’s global logistics network. For a heritage brand seeking scale without sacrificing quality, the structure offers a compelling alternative to traditional licensing models.
The timing coincides with growing consumer interest in sport-adjacent lifestyle brands. From Ralph Lauren’s deep association with equestrian and tennis culture to Brunello Cucinelli’s golf-inspired casualwear, the market for aspirational sportswear continues to expand. La Martina is betting that polo’s cachet can travel beyond the field.
For Li & Fung, the deal represents another step in its strategy to move beyond pure manufacturing into strategic brand partnerships. By offering end-to-end services — from product development to logistics — the company positions itself as an essential partner for heritage brands seeking controlled growth.
