Lacoste has joined forces with Alpine to create a one-off electric racing car and a companion capsule collection, a collaboration that unites two French brands rooted in sporting heritage and modern design sensibility.
Alpine, meanwhile, gains access to a lifestyle audience that extends beyond automotive enthusiasm. The capsule pieces will be distributed through both brands’ channels, placing Alpine’s branding in the type of elevated retail context that the marque has been pursuing as it expands its product line beyond a single sports car model.
The collaboration arrives at a moment when automotive-fashion partnerships have become a recurring category in luxury collaborations. What distinguishes this one is the national symmetry—both brands carry specifically French design heritage, and the partnership reads as a celebration of shared cultural identity rather than a transactional co-branding exercise.
The partnership centers on a bespoke Alpine A290 Rallye, finished in Lacoste’s signature green with co-branded detailing, and a ready-to-wear capsule comprising polo shirts, caps, and jackets that carry both house codes. The collection marries Alpine’s motorsport precision with Lacoste’s tennis-bred minimalism.
For Lacoste, the collaboration extends a strategy of aligning the brand with culturally resonant partners outside the traditional fashion system. The crocodile logo has appeared on collaborations ranging from niche streetwear labels to Olympic heritage collections, each reinforcing a specific brand association—in this case, French industrial design and electric performance.
