AMBUSH Explores the Space Between Nature and the City for SS27

Yoon Ahn sent a collection down the runway that lived in the liminal space between the raw earth and the polished metropolis. For Spring/Summer 2027, AMBUSH traded its signature cyberpunk sheen for something closer to a post-industrial pastoral, where technical fabrics met organic forms.

The hardware remained unmistakably AMBUSH. Chunky zippers, industrial-grade D-rings, and the brand’s distinctive toggle closures punctuated every look, ensuring that even the most organic silhouette carried the label’s unmistakable tension.

Color came in the form of oxidized clay, dried moss, and concrete grey, a palette that grounded the collection in the physical world rather than the digital one. The absence of glossy black — AMBUSH’s longtime anchor — was the most telling editorial choice.

Ahn described the collection as an exploration of how clothing behaves when the boundary between indoors and outdoors dissolves. The result was a series of transitional pieces: rain shells that doubled as dust covers, trousers that zipped into shorts, and bags that collapsed into pouches.

The defining silhouette of the season was a modular cargo jacket constructed from recycled nylon bonded to a cotton drill base, its seams left exposed and its pockets arranged in asymmetrical clusters that referenced both military surplus and architectural blueprints.

Retail buyers in the front row noted the collection’s accessibility. While AMBUSH has occasionally veered into pure conceptualism, this season felt grounded and salable, with at least five looks that could translate directly to the brand’s flagships without dilution.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close