The sneaker collaboration has entered a new phase. Kith’s upcoming release with Salomon on the XT-Evo shows footwear brands using outside partners not just to restock hype but to debut entirely new silhouettes.
If the XT-Evo performs, expect more brands to hand their newest designs to outsiders before their own marketing teams ever touch them.
For consumers, the payoff is a shoe that functions as both performance gear and a collector’s item, priced at the premium tier that crossover releases now command.
Ronnie Fieg’s label brings its eye for elevated streetwear palettes, while Salomon contributes the proprietary chassis and quick-lace system that define its off-road DNA.
