Lemme, the wellness brand founded by Kourtney Kardashian, is moving into the longevity space with a new line of NAD+ capsules formulated specifically for women.
NAD+ has become the molecule of the moment for a wellness industry that markets against aging itself, and Lemme’s entry brings the category a mainstream retail audience it has not fully reached.
Whether the hype outruns the evidence will be the test, but the direction of travel is clear: longevity is becoming a fixture of the beauty shelf, not a fringe pursuit.
Kardashian’s platform gives the ingredient a visibility that clinical brands cannot buy, even as the science around NAD+ supplements continues to evolve.
The women-specific formulation is the telling detail, an acknowledgment that the longevity market, long pitched in male-centric language, is being re-narrated around female consumers.
