JD Sports has trimmed its outlook for the year as shoppers pull back on sneaker spending, a sign the performance-footwear boom is cooling.
The retailer flagged softer demand across categories that had driven its recent growth, with customers trading down on discretionary purchases.
The move points to a market resetting expectations after a period when sneakers seemed to defy the usual retail gravity.
JD’s caution echoes rivals navigating the same squeeze between elevated prices and a more selective buyer.
The revision lands against a broader picture of cautious consumer spending, where sportswear’s long run of momentum has begun to stall.
