Skims is heading for the mountains. The shapewear and underwear label founded by Kim Kardashian has introduced an Alpine collection, pushing into insulated, cold-weather territory far from its founding category.
The move continues Skims’ methodical expansion from the body layer into outerwear, loungewear and now performance-adjacent dressing. Each step has extended the brand’s core promise, a sculpting, comfortable layer under everything, into a new climate.
An alpine line requires different technical thinking than shapewear. Insulation, warmth-to-weight ratio and layering all become part of the design problem, testing whether the brand’s mastery of fit and fabric can stretch into function.
Skims has built one of the most traction-driven launches in fashion, releasing categories at a pace that keeps its customer returning. The cold-weather line gives the brand a reason to stay top of mind through a season that shapewear alone might not cover.
The alpine push is also a question of ambition. Skims has expanded beyond its original customer into men’s wear and a broader wardrobe, and cold-weather marks another signal of intent to become a full-apparel player rather than a one-category brand.
