Aaron Esh Balances AllSaints and His Own Name at London Fashion Week

Aaron Esh arrives at London Fashion Week fresh from his debut collection as chief creative officer of AllSaints, a double responsibility for a designer still in the early stretch of his own practice.

Between the corporate commission and his own runway, Esh is testing how far a single editorial voice can stretch across two very different commercial registers.

The tension between them is the point, a designer learning to address a broad audience without surrendering the exactness that first earned him attention.

His work trades on a precise sense of proportion, tailoring cut close at the shoulder and left to fall from a sharp waist, youthful but never loose.

The London-based designer, an LVMH Prize finalist, balances the industrial scale of a major brand with the studio logic of his namesake line.

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