AS Roma has long dressed like a club with ambitions beyond the pitch, but this week the Italian side made the courtship official.
John Galantic, the former Tod’s chief executive who spent years as president and chief operating officer at Chanel, has been named the club’s new CEO.
The Dsquared2 partnership gives the squad a wardrobe with an actual point of view — structured blazers, fluid tailoring, the label’s signature rock-and-roll polish — instead of the standard-issue suit of corporate football.
The appointment connects two worlds that increasingly refuse to be separated. Galantic’s resume runs from leather goods to couture logistics, and a football club that wants to behave like a fashion house needs someone fluent in both.
For Galantic, the move trades one kind of stage for another. The open question is whether fashion-world discipline translates into a balance sheet shaped by transfer fees and broadcast rights.
If the partnership holds, expect the club’s matchday wardrobe to become as closely watched as its starting eleven — and other clubs to run the same playbook.
