Chanel has appointed veteran makeup artist Lucia Pieroni to lead its makeup division, a hire that signals how seriously the maison now treats beauty as a creative arena rather than a revenue afterthought. The company says she will bring a new perspective and reinforce the vitality of Chanel Makeup.
Pieroni arrives with a long editorial and runway resume that has run alongside Matthieu Blazy since his debut at the house in 2025. The pairing matters: the makeup language is now being written in the same register as the clothes.
Pieroni is known for skin-first, colour-aware work that lets texture carry the story rather than heavy finish. That sensibility aligns with the tactile, draped approach Blazy has brought to the collections, where restraint reads as confidence.
The hire continues a broader move by fashion houses to treat beauty as a creative director’s medium, with makeup leads granted the sort of visibility once reserved for couturiers. Chanel’s investment signals that colour, not just skincare, is back at the centre of the argument.
