Chloé has unveiled its winter 2026 campaign, lensed by the celebrated duo Inez and Vinoodh, as creative director Chemena Kamali continues to channel the house’s romantic, free-spirited heritage.
As Chloé moves further into Kamali’s vision, the campaign signals a season of tender, tactile dressing for a label still trading on its bohemian soul.
The winter campaign entrenches a direction that fans of the house have come to expect, romantic but grounded, crafted but wearable for day.
Kamali has revived a languid, feminine silhouette that the market has rewarded since she returned to the house she once knew from within.
The photography lends the imagery a polished intimacy, figures in motion captured without surrender to stiff convention.
Kamali’s Chloé has made a virtue of softness, flowing dresses, blouson sleeves, and a certain boho ease, and the campaign frames that vocabulary in wintry light.
