Christine Evangelista is bringing a new kind of luxury to the lingerie aisle. The actress, best known for her role in The Arrangement, has launched a namesake lingerie brand that prioritizes heritage craft, narrative-driven design, and a thoughtful approach to a category long dominated by fast-fashion volume.
The brand’s debut collection draws on European atelier techniques: hand-cut lace, silk charmeuse, and boning that requires real pattern-making skill rather than elastic compromise. Each piece is produced in limited runs at a family-owned factory in Northern Italy, a deliberate choice that positions the brand at the intersection of heritage and modernity.
The storytelling component is central to the brand’s identity. Evangelista has framed each piece with a narrative context—the Art Deco hook-and-eye closure inspired by a vintage Finders Keepers clasp, the French Leavers lace sourced from the last remaining mills in Calais—turning the purchase into a connoisseur’s choice rather than a commodity transaction.
Evangelista’s entry into the market arrives at a moment when the luxury lingerie category is undergoing a quiet transformation. Consumers who once bought disposable bras and panties in multipacks are seeking pieces that reward closer inspection—garments constructed to last, with seams that lie flat and fabrics that soften rather than pill. The new brand capitalizes on this shift by offering a smaller, more edited assortment priced at a premium that reflects actual construction cost.
For a fashion industry that has long treated lingerie as a footnote to ready-to-wear, Evangelista’s bet is that the category can sustain the same level of design rigor and emotional investment as outerwear. If her approach gains traction, she may open a door that other heritage-minded designers will walk through.
