Frame and Sotheby’s have reunited for a second capsule collection, following their first partnership in 2025. The new drop refreshes signature knitwear and accessories while adding elevated staples in a warm, sun-washed palette.
The lineup runs from a sharp trench and suede jacket to a rugby polo, knitwear and a large canvas tote, available at frame-store.com. The first collaboration’s reception cleared the path for this second act.
Capsule sequels work when the first iteration built trust, and this one carries that momentum. Expect the partnership to keep expanding its range as both houses double down on culture-adjacent retail.
The pairing makes sense on paper and on body, since both names trade on heritage refreshed for the present. Frame brings the wardrobe vocabulary, while Sotheby’s lends a setting that turns a lookbook into a gallery visit.
The campaign was shot throughout New York City and inside Sotheby’s newly reopened Breuer building, with the auction house’s own specialists and executives serving as the faces. It is an insider’s portrait of the people who shape the auction world, worn on the brand’s cotton and suede.
