Gabriela Hearst has designed the official tailored uniforms for the Uruguayan national football team’s appearance at the 2026 FIFA World Cup, merging her signature commitment to craftsmanship and sustainability with the visual language of one of South America’s most storied football programs. The collaboration, announced jointly by Hearst and the Uruguayan Football Association, marks one of the most high-profile intersections of fashion and sport in recent memory.
The World Cup uniform project places Hearst within a growing tradition of luxury designers dressing national teams for major tournaments. Kim Jones sent Arsenal in tailored travel wear; Giorgio Armani has dressed Italy’s Olympic athletes for years. But Hearst’s intervention is distinct because it extends beyond aesthetics into material sourcing—she used Uruguayan wool and leather where possible, creating a supply chain narrative as compelling as the silhouette itself.
For Hearst, who grew up on her family’s 17,000-acre ranch in Paysandú, Uruguay, the project carries personal weight. “It’s a true honor to do this for my country,” she said in the announcement. The designer’s connection to Uruguay—its landscape, its wool and leather industries, its design heritage—informs every seam of the collaboration. She worked closely with the AUF to ensure the uniforms reflected the dignity and discipline of the team while remaining functional for global travel and high-pressure appearances.
Uruguay enters the 2026 World Cup as a dark horse contender with a devoted global fan base. La Celeste’s tailored identity, shaped by Hearst’s hand, reinforces the message that the team carries its culture with it—stitched into the lining, woven into the wool, present in every pressed seam.
The collection includes tailored blazers, trousers, shirts, and accessories worn by players and staff during official appearances, travel, and press conferences. Each piece is constructed from responsibly sourced materials, consistent with Hearst’s ethos as a designer who has long argued that luxury and environmental accountability are not mutually exclusive. The pale blue of Uruguay’s iconic jersey appears as a tonal thread throughout the tailoring.
