Hana Towobola’s new book, Sustainable Fashion Vocabulary, arrives as a working tool for an industry that talks about sustainability in circles. It defines the terms properly so that the conversation can move forward.
The book is organized as a reference. Each entry takes a concept, from materials to supply chains, and explains it in plain language, with the complexity left intact but the fog removed.
What distinguishes the approach is its audience. Towobola writes for the people inside the industry who must act on these ideas, not only for consumers.
Precision is the point. When greenwashing thrives on vagueness, a shared, exact vocabulary becomes a form of accountability.
The encyclopedia works as a training manual for teams, a reference on the studio shelf, and a briefing document for executives entering the field.
Fashion’s sustainability problem has never been a shortage of intentions. It has been a shortage of shared language, and Towobola’s book is an attempt to supply it.
