Jacquemus has opened its first boutique in Turkey, setting up a seasonal shop at the Mandarin Oriental in Bodrum. The move extends the French label’s summer pop-up strategy into a new market, bringing its sun-washed Provençal vocabulary to the Aegean coast.
The takeover runs through October, covering the full Turkish summer season. For guests of the Mandarin Oriental, it offers a frictionless entry point into Jacquemus’s world — no flight to Paris required, just a walk across the resort grounds.
Beyond the retail space, Jacquemus has taken over Blue Beach, the resort’s private stretch of coastline. The beach club features the brand’s signature striped cabanas, branded sun loungers, and a pop-up bar serving cocktails named after the designer’s most iconic silhouettes.
The boutique, set within the resort’s grounds, carries the brand’s Resort 2026 “Plage” collection alongside signature accessories like the Le Bambino bag and Le Chiquito. The space itself channels Jacquemus’s visual language — pale woods, curved lines, and light-bathed interiors.
