Jimmy Choo has pointed its winter capsule away from the metropolis and into the British countryside, trading urban gloss for a palette of earthy tones and tactile textures.
Relaxed silhouettes carry a practical, understated ease, the pieces pitched at weekend escapes and grey city mornings alike with the polished finish the house is known for.
It is a quieter Jimmy Choo than the red-carpet image suggests, a house making a case for cosmopolitan polish that still knows how to stand in the countryside.
Shot against the elements, the campaign leans into the colder season rather than dressing around it, embracing rain, mud and long dark afternoons as part of the mood.
The capsule finds its character in texture and colour instead of winter’s usual clichés, building a wardrobe that works as well on a windswept walk as beside a fire.
