Marc Jacobs has unveiled The Swap for the fall 2026 season, the latest chapter in its Question Marc series of campaign storytelling.
The campaign also showcases a lineup of ready-to-wear, handbags, footwear and jewelry from Marc Jacobs’ commercial fall collection, priced from $68 for a bow bag charm to $798 for a faux fur leopard jacket.
Kirke told WWD she liked the bag mix-up idea, noting how specific and revelatory the contents of a woman’s bag can be, while Blanchard praised a film that turns something ordinary into a funny chain of events grounded in New York.
The pieces are available in the brand’s global boutiques, on its e-commerce and with select luxury retailers, with new chapters of The Swap to unfold through the season.
