Presley Oldham’s Spring 2027 high jewelry collection arrives with a campaign called The Elements, photographed by the CFDA member and designer Mara Hoffman in upstate New York.
Oldham’s work is built from hand-formed settings and irregular stones, with asymmetry treated as a given rather than a styling choice.
Astrologer Chani Nicholas stars in the campaign, a casting that connects the elemental framework to a wider audience without requiring the jewelry to explain itself.
Creative direction stayed with Oldham, which shows in the restraint. No piece is photographed twice, and none is shown with a styling prop.
The campaign is also a collaboration between two independent practices rather than a brand and an agency, which changes the economics of the shoot and the register of the result.
High jewelry usually arrives with provenance and editorial distance. This version arrives with a friendship and a field.
For customers building a wardrobe of few objects, the elements framework offers a way to buy without a matching set, one piece that answers to fire and another to water.
