Ralph Lauren has replaced the citizenship and sustainability measures in its fiscal 2026 short-term incentive plan with a scorecard built around artificial intelligence.
The change surfaced in proxy filings this week, making the American house one of the larger apparel businesses to tie executive pay to AI adoption directly.
If other houses follow, the sustainability measures they drop may survive through regulation rather than remuneration committees.
Roughly 12 percent of S&P 500 companies now disclose AI goals inside incentive plans, a share rising quickly as generative tools move from pilot projects into core operations.


