London house self-portrait has swapped its traditional campaign for a series of imagined audition tapes, casting JISOO as four distinct cinematic characters.
For JISOO the clothes became part of the acting process, a way to locate the nuance between characters rather than merely costume.
Across the films, fashion moves beyond ornament to ask how many selves one performer can inhabit while remaining unmistakably herself.
Titled Portraits of a Screen Star and shot in Seoul by Oliver Hadlee Pearch, the four-part series uses wardrobe to build each role from the shoulders down.
The Enigma opens the set as a curious, quietly mischievous figure, dressed in a grey button-knit playsuit, a red checked frayed-knit jacket and a purple faux-leather skirt.
The campaign reframes the ambassador relationship as collaborative character work, deepening a bond that began years ago with red-carpet dressing.
