Skims has elevated Tracy Nguyen to the newly created position of Chief Communications Officer, the company’s first. The appointment formalizes a leadership layer that the rapidly scaling shapewear brand had been operating without during its early years of explosive growth.
Nguyen, who previously served as Skims’ Senior Vice President of Communications, will oversee entertainment, sports, and brand partnerships in her expanded role. The promotion reflects a deliberate institutionalization of the brand’s cultural operations as Skims matures from startup into enduring label.
The role’s jurisdiction over both entertainment and sports partnerships is a telling detail. Skims has been aggressively expanding its footprint in athletic sponsorship and celebrity dressing, and the CCO will be the connective tissue between those two increasingly important pillars of the brand’s marketing strategy.
The move signals that Skims is building the kind of corporate infrastructure that supports long-term brand stewardship rather than reactive cultural placement. By formalizing the CCO function, the company is investing in narrative continuity across its multiplying product categories and distribution channels.
Kim Kardashian’s founding team has steadily professionalized the executive suite, bringing in veterans from fashion, luxury, and consumer goods to complement the founder’s cultural instincts. Nguyen’s promotion is the latest in a series of hires and elevations that suggest a brand preparing for its next phase of scale.
