Sydney Sweeney’s intimates label Syrn now has a studio to match its ambitions, a space designed by Kevin Klein Design where the brand’s next chapter takes shape.
The studio reads as an extension of Syrn’s codes: soft surfaces, warm tones, and an architectural calm that lets the product, not the celebrity, hold the room.
The designer and the actress met after a photo shoot at the Hollywood Roosevelt, a meeting that turned a chance encounter into a working collaboration.
Syrn joins a wave of celebrity-founded intimates brands, but its bet is on longevity. A physical studio signals investment in fit, development, and craft rather than a single launch cycle.
When a celebrity brand builds a studio, it is saying something about permanence. For Syrn, the room is the argument that underwear deserves the same considered design as any other part of the wardrobe.
