Olamide Olowe, the founder of the phenomenally successful skincare brand Topicals, is expanding beyond serums and moisturizers. She has launched a clothing label in partnership with stylist Solidad Nwakibu, who has worked with the brand on campaign imagery since its early days. The line, which does not yet have a separate name, will operate under the Topicals umbrella as a ready-to-wear extension.
Pricing places the line in the premium basics tier: the crewneck at $185, the shacket at $295, the slip dress at $245. The collection will launch exclusively on Topicals’ website, with a small in-person presence at pop-ups in Los Angeles and New York in August. There are no wholesale plans for the first season — the brand controls the full retail experience.
The collection was developed over eighteen months, with Nwakibu taking the lead on silhouettes and sourcing while Olowe directed the product strategy and distribution. The pieces are cut to accommodate a range of body types, with adjustable waistbands on the trousers and an extended size run from XS to 4X. The approach mirrors Topicals’ skincare ethos: products designed for inclusivity of use, not just marketing imagery.
The move raises an interesting question about brand elasticity. Topicals has built formidable equity in skincare, but the leap into apparel is not without precedent — Glossier, Rhode, and other digitally native beauty brands have all flirted with adjacent categories. Whether Olowe can translate skincare’s precision-oriented positioning into a clothing line that feels equally intentional will be the defining question of the launch.
The debut collection is tightly edited: five pieces consisting of a relaxed trouser, a shacket in heavyweight cotton twill, a boxy crewneck sweatshirt, a bias-cut slip dress, and a cropped bomber jacket. Each piece is produced in a single colorway drawn from Topicals’ brand palette — deep plum, cream, and a warm charcoal that the brand calls “eclipse.”
