Woolrich built its reputation on warmth, and for most of its history fur was part of how that warmth was delivered.
Woolrich’s 2027 deadline gives it a season to communicate the change before it takes effect, rather than announcing it after the fact.
The American outerwear house has now pledged to go fur-free from 2027, retiring the material across its collections.
The decision is notable less for its novelty than for its timing. Fur has been retreating from luxury runways for years, but outerwear specialists have moved more slowly.
