Khy, Kylie Jenner’s direct-to-consumer fashion label, has introduced swimwear for the first time as part of its Summer 2026 collection. The move expands the brand’s category offering beyond its established ready-to-wear and lingerie-inspired foundations.
Khy has built its identity around a specific kind of understated sensuality, and the swimwear extension reads as a natural progression. The campaign imagery, shot on location in Tuscany, captures the collection against cypress-lined landscapes and sunbaked stone villas.
The swimwear edit spans classic bikini silhouettes and one-piece styles, executed in the brand’s signature neutral palette with accents of seafoam blue and black. Pieces are crafted from Italian recycled nylon, giving the collection a sustainability angle that aligns with broader industry shifts.
Prices for the swimwear range from $48 to $98, maintaining Khy’s accessible luxury positioning. The full Summer 2026 collection is available now on khy.com.
