Nude Project, the Barcelona-based streetwear label that built its following on graphic-heavy hoodies and a distinctly Mediterranean take on casual luxury, has released a summer lookbook shot entirely on location in Ibiza. The editorial follows a group of friends through the island’s whitewashed villages, rocky coves, and late-afternoon light — less a product catalog than a document of a specific mood.
The collection itself leans into the same relaxed architecture. Oversized linen shirts in chalk and sand sit alongside crinkled cotton shorts with a dropped crotch and raw hem. The brand’s signature screen-printed graphics are present but subdued — a single palm frond, a salt-bleached sun — rendered in tonal inks that barely clear the fabric surface.
For a brand that built its identity on bold logo play and collegiate streetwear, this turn toward restraint is notable. The Ibiza lookbook signals a growing confidence in silhouette and fabrication over graphic novelty. The hoodie is still there, but it is now a canvas for construction, not a billboard.
The lookbook drops as Nude Project continues its expansion beyond Southern Europe, with pop-ups in London and Berlin scheduled for late summer. The Ibiza edit functions as both a seasonal collection and a brand manifesto: this is what we look like when we stop shouting.
