KHY, the rapidly growing label founded by Kylie Jenner, has partnered with Frankies Bikinis on a swimwear and resort capsule that the two brands are calling “Fever Dream.” The name is apt: the collection traffics in the kind of heightened, slightly surreal summer imagery that lingers after a long day in the sun — marbled prints, iridescent hardware, and silhouettes that hover between bikini and bodysuit.
Pricing runs from $68 for bikini bottoms to $195 for the marbled one-piece. The campaign imagery, shot in Palm Springs, features the collection against bleached-out desert backdrops — a deliberate departure from the blue-water-and-white-sand swimwear cliché. The heat is in the frame, not just the garment.
Frankies Bikinis founder Francesca Aiello has described the collaboration in terms of shared creative shorthand: two brands operating in the same cultural frequency, one grounded in California beach culture, the other in global social-media visibility. The translation is literal — KHY brings its elevated basics vocabulary, Frankies contributes its technical swimwear expertise.
The capsule spans twelve pieces, including triangle tops with chunky gold O-rings, high-cut briefs with contrast stitching, and a one-piece cut so low on the hip it reads as two pieces sewn together. The palette runs from bleached sand to bruised violet, with a black-and-white marble print that the brands describe as “digital aberrations.”
The collection drops at a moment when the swimwear category is fragmenting. Heritage brands still dominate department-store floor space, but the direct-to-consumer swim market has become a battleground for celebrity-backed lines, influencer-led labels, and niche artisans. KHY and Frankies Bikinis are betting that a partnership between two established digital-native names can cut through the noise more effectively than either could alone.
