Frame revived its Tennis collection on July 10, timing the 23-piece release to coincide with the Wimbledon finals weekend. The line spans women’s and men’s silhouettes designed for both on-court performance and off-court leisure, including fiery red jackets, cable-knit sweaters, tennis dresses, and tailored shorts.
To mark the launch, Frame is serving the tournament’s iconic strawberries-and-cream dessert alongside signature Pimm’s cocktails at select stores globally, embedding the brand in the texture of Wimbledon culture.
The collection leans into the sport’s visual vocabulary — clean whites, sharp collars, athletic cuts — while introducing Frame’s characteristically clean California sensibility through unexpected color accents and relaxed proportions.
The collection arrives as tennis-inspired fashion continues to resonate beyond the court, driven by the enduring appeal of the quiet-luxury silhouette and the sport’s association with effortless polish.
