Maria Grazia Chiuri has unveiled her first campaign since taking the creative reins at Fendi, a Fall/Winter 2026 series captured by photographer Jo Ann Callis. The imagery blends cinematic storytelling with a sophisticated exploration of gender-fluid tailoring, signaling the direction Chiuri intends for the Roman house.
The campaign avoids the overt monumentalism often associated with Fendi’s recent history, instead favoring intimate, almost domestic scenes where clothing interacts with natural light and textured interiors.
Callis’s photographic eye, known for its nuanced treatment of fabric and shadow, complements Chiuri’s emphasis on tactility and the way garments move through space.
Chiuri’s signature — a refined romanticism tempered by architectural structure — emerges clearly in the collection’s draped coats, softened suiting, and the interplay between opulence and restraint.
The debut campaign represents the first visual articulation of Chiuri’s Fendi, and it suggests a house moving toward a more introspective, emotionally resonant expression of Roman luxury.
