Beiersdorf trimmed its full-year guidance on Monday, conceding that the recovery at its core brand Nivea is running slower than planned amid broader economic headwinds.
Nivea remains the company’s engine, generating a large share of group revenue, which makes the brand’s sluggish rebound a problem that diversification alone cannot solve.
Analysts noted that prestige skin care, led by La Prairie, has held up better, giving the company a partial buffer against the mass-market slowdown.
Management has promised a clearer strategy at the next earnings call, but the market will want evidence, not assurances, that Nivea’s recovery is back on track.
