EBay beat sales and profit expectations in its latest quarter, and in the process disclosed that its acquisition of the resale app Depop cost $200 million more than the figure it first announced.
The marketplace bought Depop in 2021 to capture the Gen Z resale wave, betting that the app’s social feed would feed its own secondhand engine.
The revised price is a reminder that acquisition costs rarely end where the press release stops. Earnouts, adjustments, and deferred payments stretch the final bill.
The quarter itself was solid, with the company’s outlook steadying investor confidence in a resale market that has seen its share of turbulence.
With Depop’s price now fully disclosed, the question turns to performance: whether the app’s young user base can keep justifying the premium eBay paid for it.
