adidas has teased its next celebrity collaboration with a short video that does most of its talking in silhouette. JENNIE, the BLACKPINK singer whose wardrobe choices reliably become templates, dances through the spot in stirrup socks, micro shorts, and a classic adidas track jacket.
For adidas Originals, the partnership continues a run of collaborations built around artists with defined visual identities. JENNIE brings a following that treats her offstage dressing as a live style feed, and her history of turning everyday staples into referenced uniforms suggests the release will find an immediate audience.
Neither side has confirmed a date, and the teaser leaves room for interpretation. If the video is any guide, the launch will arrive as the season turns toward layered, stage-ready dressing, athleticism worked into the evening wardrobe.
The direction reads clearly. The collection is leaning into dance-adjacent styling, where athletic basics are cut close to the body and worn like rehearsal clothes, and observers expect tailored track jackets, oversized trousers, and elevated two-piece sets in muted, vintage-inspired neutrals with darker accents.
