Awake NY and Jordan Brand have turned bootleg culture into an official Air Jordan 6 capsule, spanning sneakers and apparel.
The collection’s centerpiece is an AJ6 dressed in Saffiano leather and nubuck, materials that trade the sneaker’s usual canvas energy for something closer to a dress shoe.
The project is another marker of how streetwear’s subversive codes have become the industry’s most effective marketing.
The capsule flips the counterfeit relationship playfully, licensing the thing brands usually spend legal budgets fighting.
Release details and pricing land with the drop, and demand is expected to be immediate given the strength of the silhouette’s recent collaborations.
