Marli New York has opened a 2,418-square-foot flagship at 785 Madison Avenue, its second address in Manhattan and the anchor of a 16-boutique network.
The space leans on modern Art Deco, with Indiana limestone walls and the brand’s signature teal running through the interiors. The architecture was overseen by Aranda Lasch, continuing a language Marli built across Geneva, Dubai, Riyadh, London, and Hudson Yards.
Founder Maral Artinian describes the store as an embodiment of the label’s spirit, a room for personal styling rather than a flat retail counter.
A redesigned lounge and a second-floor club court private appointments, while the location showcases the house’s new timepiece category.
The opening arrives after a decade of growth that has raised Marli’s celebrity profile and pushed it beyond jewelry into broader product.
With the flagship as its new center, Madison Avenue gives the brand a stage that rivals the global houses it now brushes against.
A private, appointment-driven room suits a category built on consideration, letting clients spend time with the metal and stone.
