Barbour and FARM Rio have released their third collection together, and the premise has not shifted: take the British countryside uniform and let Brazil answer it.
Barbour has licensed its archive to collaborators for years with uneven results. The FARM Rio partnership works because both brands share a function, dressing for weather, even when the weather is not the same.
For FARM Rio, the collection is a route to a customer who does not shop resortwear in November. For Barbour, it is a route into colour, a category the brand approaches with caution.
The collection is available on both brands’ sites now. Its lesson is modest and useful: a collaboration lasts when each side brings something the other cannot make alone.
