adidas Originals has outfitted pets in Real Madrid and Manchester United kits, extending its sportswear licence to the four-legged fans who now watch the match from the couch.
Pet apparel has grown into a meaningful category for sportswear brands, where the supporter’s wardrobe now includes the family dog.
The kits let supporters literally dress their allegiances, a gesture that reads as playful but speaks to how far club licensing has travelled.
The drop turns the fixture-day ritual into a pet accessory, a lighthearted extension of the clubs’ brand reach into the domestic sphere.
