As the World Cup enters its climactic days, Colombian brand Agua Bendita has released a limited-edition collection of jerseys that replace synthetic match-day fabrics with the label’s signature handcrafted textile approach. The result is a hybrid: part football kit, part artisan piece.
The jerseys are being sold through Agua Bendita’s own channels and a curated set of international retailers. Priced at $395, they sit well above standard replica jerseys but well below the luxury-brand football kits that have become a fixture of this World Cup cycle.
For Colombian fans watching from abroad, the jersey offers something the official kit cannot: a version of national pride that feels personal, made slowly, and embedded with the hand of the maker.
The brand’s co-founders, Catalina Álvarez and Mariana Hoyos, have long positioned their label as a vehicle for Colombian artisanal traditions. The jersey project extends that mission into new territory, demonstrating that handcraft can inhabit even the most mass-produced garment category.
The collection arrives at a moment when the overlap between sport and fashion has never been tighter. Louis Vuitton, Balenciaga, and Jacquemus have all produced football-adjacent collections this year. Agua Bendita’s entry point is distinct: it locates the narrative not in the global language of sportswear but in the specificity of Colombian craft.
Each jersey is constructed from the brand’s signature blend of cotton poplin and hand-embroidered panels, with details drawn from Colombia’s coastal textile traditions. The silhouettes riff on classic football jerseys — a boxy cut, dropped shoulders, a ribbed crewneck — but the surface treatment is pure Agua Bendita: vibrant floral appliqués, crochet trim, and dense geometric stitching.
