Alex and Ani is marking American Girl’s 40th anniversary with a jewelry collection that turns the Mattel brand’s signature characters into wearable keepsakes.
Samantha Parkington, Molly McIntire, Addy Walker and Kristen Larson each anchor a pendant and two bracelet styles, joined by a print bangle commemorating the milestone year.
American Girl, for its part, has been courting adult fans all year, with Hill House Home’s April Mother’s Day capsule proving the dolls’ hold on grown customers.
Piece prices run from $44 to $68, positioning the drop in the gifting register where childhood memory becomes adult adornment.
Forty years after the first dolls shipped, the collection asks whether an era of digital childhood can still be anchored by a pendant, and bets the answer is yes.
