Apple Martin, the daughter of Gwyneth Paltrow and Chris Martin, has made her formal debut in the fashion landscape as the face of Chloé à la Plage 2026, a high-summer collection that trades in the kind of weightless, sun-bleached romanticism the house has refined over the past several seasons. Photographed by David Sims against a backdrop of dreamlike seascapes, the campaign captures a particular strain of coastal femininity—unforced, luminous, edged with a quiet surrealism.
The à la Plage collection itself occupies an increasingly important strategic position for Chloé, functioning as a bridge between the house’s mainline ready-to-wear and the customer who seeks something softer, more elemental, for the months when the city gives way to the shore. It is a category that many luxury houses now pursue, but few execute with the same conviction. Where other brands might approach resortwear as a concession to warmer weather—a necessary but uninspired interlude—Chloé treats it as an opportunity to deepen the narrative of feminine freedom that has always been the house’s defining thread.
Martin’s casting is significant less for her lineage than for the particular quality she brings to the frame. There is an untrained naturalism in her presence, a refusal to perform that aligns perfectly with Chloé’s current creative direction under Chemena Kamali, who has been steadily returning the house to the free-spirited, intuitively feminine codes that defined its most celebrated eras. Martin is not a professional model, and the campaign wears that fact lightly—it is precisely her unfamiliarity with the conventions of fashion imagery that makes the images feel like stolen moments rather than staged tableaux.
The second installment of Chloé’s à la Plage series, the collection extends the maison’s conversation around relaxed luxury into warmer climes. Linen dresses with softly gathered waistlines, crocheted separates that catch the light like fishing nets, and sandals with sculptural wooden soles form the core of the offering. There is an ease to the silhouettes that feels deliberate rather than lazy: clothes designed to move with the body rather than discipline it, rendered in a palette of shell pink, ecru, faded terracotta, and the deep blue of a Mediterranean horizon at dusk.
