London-based designer Clio Peppiatt has transformed a suite at the L’Aventure hotel in Paris into a pop-up boutique for the duration of Men’s Fashion Week, marking her most ambitious retail activation in the French capital. The collaboration, running June 23 to 28, features an exclusive dress designed specifically for the hotel’s Art Deco interiors.
For Peppiatt, the pop-up represents a strategic expansion beyond her London base. Paris Fashion Week draws a global buyer and editorial audience that remains difficult to reach from London alone, and the hotel showroom format — intimate, appointment-driven, experience-rich — suits her brand’s positioning as a specialist rather than a mass-market player.
For the duration of Men’s Week, Peppiatt’s suite becomes a destination within a destination — proof that in the current retail climate, context matters as much as product.
The exclusive L’Aventure dress, a column silhouette in black crêpe with hand-beaded floral motifs along the hem and neckline, is limited to ten pieces. Its design references both Peppiatt’s signature decorative language and the hotel’s address in the 9th arrondissement, a neighborhood that bridges the tourist bustle of Opéra with the quiet residential streets of the Faubourg Montmartre.
The space, located in the hotel’s signature suite, functions as both showroom and installation — Peppiatt’s beaded dresses and crystal-embroidered accessories displayed against the backdrop of L’Aventure’s restored 1920s architecture. The juxtaposition of her maximalist embellishment with the hotel’s clean lines creates a dialogue between eras.
