Ferragamo’s 2026 holiday campaign gathers creative families in front of a camera and hands the director’s chair to Kris Jenner, cast here in the role she has occupied in public for four decades.
What the campaign sells is less a shoe than a proposition about continuity, which is a harder thing to photograph than it sounds.
The campaign also widens its definition of kin, including the band Bar Italia and the creative Sofia Testino photographed with her dog, Syko.
The format borrows from casting tape rather than fashion film, which gives the imagery an unguarded texture and a looser rhythm than the season’s polished studio work.
