Jack McCollough and Lazaro Hernandez continued their reshaping of Loewe with a spring 2027 collection that made American sportswear ease the emotional center of the house. A year into their tenure, the former Proenza Schouler duo at last work entirely on their own terms.
For the market, the collection reinforces a shift already underway at Loewe toward a quiet, considered luxury. The accessories and soft tailoring that will travel are those that carry the brand’s craft without shouting its logo.
The designers’ sensibility read clearly throughout. Their long affinity for an American ease, the soft structure and unhurried drape for which they became known, has been folded into the Spanish house’s exacting craft.
The Love Story effect lives on at Loewe, but it has now been joined by something steadier. Under McCollough and Hernandez, the house is writing its own language of comfort and construction.
This season the two pushed beyond their first outings, expanding and refining the Loewe wardrobe with a confidence that comes from ownership. The pieces felt less like a debut and more like the establishment of a settled point of view.
The references were familiar yet translated: the relaxed comfort of casual dressing, reimagined with Loewe’s artisan fluency. Tailoring floated over fluid separates, and the collection fanned out across the full wardrobe rather than focusing on a single heroic garment.
