Nii HAi has partnered with Zara Larsson’s MAIN ROSE on a collection of bikinis designed to move beyond the beach. The collaboration frames swimwear as a year-round layer rather than a holiday purchase.
The partnership pairs a London label known for elevated swim with a pop star whose brand has grown beyond music into beauty and lifestyle. The crossover is part of a wave of celebrity-led swim launches.
The collection’s premise is that the bikini has outgrown the shoreline. Worn with tailoring, under sheer fabrics or as a top in its own right, it becomes a building block of the summer wardrobe.
MAIN ROSE’s feminine codes meet Nii HAi’s construction, resulting in silhouettes that hold their shape off the beach. The range leans on the fabric and finish work that separates a considered piece from a novelty.
