Pandora, the Danish jeweller known for its charm-bracelet ubiquity, has enlisted Pat McGrath, one of the most influential makeup artists of her generation, for a collaboration that crosses metal and pigment.
Details of the range remain tightly held ahead of its launch across Pandora.net and in select stores, a fusion of jewellery and beauty designed to pull in overlapping audiences.
For Pandora, the tie-up is a bet that beauty fans will cross the aisle into jewellery, and vice versa. For McGrath, it extends a growing pattern of influential names lending their point of view to new product universes.
The company has been courting a more fashion-forward image, and McGrath brings the maximalist, editorial glamour she has built over decades on runways from Galliano to McQueen.
McGrath’s clout is considerable, her own eponymous cosmetics line commands a devoted following, and her runway work has turned makeup into a fixture of cultural conversation.
