Rag & Bone has enlisted Cara Delevingne as the face of its fall 2026 campaign, a series of images and a short film that follow the model, actress, and now musician on her debut concert tour. The campaign trades the controlled studio environment for the kinetic energy of life on the road.
Delevingne’s involvement bridges two subcultures that Rag & Bone has historically occupied: downtown New York cool and a more polished, grown-up wardrobe. Her presence on tour — playing bass in a five-piece band — gives the campaign a narrative arc that product-only imagery lacks.
The collection itself leans into Rag & Bone’s founding vocabulary of elevated utilitarianism. Shearling-lined trucker jackets, wide-leg carpenter denim, and ribbed knits in taupe, charcoal, and indigo form the backbone of the offering. The proportions are generous without being slouchy — a shoulder line that stays structured even when the silhouette relaxes.
Shot by photographer Ethan James Green, the visuals capture Delevingne backstage, on stage, and in transit — denim jackets slung over shoulders, leather boots scuffed from a week of sound checks, and the brand’s signature outerwear worn layered against the chill of late-night load-outs. The setting gives the clothes a documentary immediacy that a standard campaign frame cannot replicate.
