On August 21, luxury eyewear label 12PM Studios launched a new rose gold colorway of its signature London frame, colored in partnership with makeup artist Danessa Myricks. The release marks the point where optical design meets the beauty shelf.
The partnership points to where eyewear is heading, products designed at the intersection of vision and beauty. Expect more houses to bring colorists into the design room rather than the decor.
The colorway draws on Myricks’ Honey Cocoa shade, translating a complexion-first beauty palette onto an acetate silhouette. It treats the frame as the final note of a makeup look.
The London frame keeps its sharp, architectural line while the rose gold finish warms the face. It is a subtle argument that spectacle begins at the eyeglass.
For 12PM, the collaboration widens its audience beyond eyewear loyalists into the beauty community Myricks commands. For Myricks, it extends her color language from skin to face-framing design.
