Jacquemus has partnered with Nike and the French Football Federation on a lifestyle capsule for the 2026 FIFA World Cup, marking the brand’s first foray into football-inspired apparel. The collection, part of Nike’s wider X2 program that includes collaborations with Palace and the Virgil Abloh archive, reimagines France’s pre-match wardrobe through Jacquemus’s distinct vocabulary.
The collaboration positions Jacquemus within a broader cultural conversation. Football and fashion have been converging for several seasons — Louis Vuitton’s Rebonds project, Loewe’s partnership with the Spanish national team, Gucci’s capsule with Alpine — but Jacquemus brings something different: a Southern French sense of leisure that aligns naturally with the World Cup’s summer timing.
Simon Porte Jacquemus has described the collection as an exercise in finding the intersection between sport and poetry. The jerseys carry a small embroidered daisy — Jacquemus’s recurring motif — at the hemline, a detail that reframes the garment from athletic gear to something closer to a souvenir. The campaign images, shot on the terraces of the Stade Vélodrome in Marseille, reinforce this duality: the clothes look as natural on a fan in the stands as they do on a player walking into the tunnel.
The capsule spans jerseys, rugby shirts, track jackets, shorts, and accessories — all rendered in a palette of bleu nuit, blanc, and rouge that nods to the Tricolore without resorting to overt patriotism. The silhouettes are intentionally oversized: a jersey cut with dropped shoulders and a boxy hem, a track pant that gathers at the ankle above a pair of Nike Cortez reissued in France-exclusive color blocking.
