Loewe is celebrating its 180th anniversary with a capsule collection that honors the Spanish house’s leather craftsmanship. The edit, released in early June, includes reissues of archival bags, new colorways of iconic silhouettes, and a dedicated campaign shot by Talia Chetrit.
2026 has been a year of transition for Loewe. Jack McCollough and Lazaro Hernandez, the Proenza Schouler founders, debuted their first collection as creative directors in the spring, and this anniversary capsule serves as a bridge between the house’s past and their emerging vision.
The campaign imagery, shot on Tenerife against volcanic landscapes, reinforces Loewe’s Spanish identity without resorting to cliché. The bags appear in motion, held or worn, never static on a pedestal.
McCollough and Hernandez have approached the anniversary with a restraint that suits the brand. Rather than a retrospective overload, the capsule offers a tightly edited selection that rewards close looking — the grain of the leather, the construction of a seam, the weight of a buckle.
Loewe’s 180-year milestone arrives at a moment when the house is recalibrating its creative direction. The capsule acknowledges the weight of that history while turning decisively toward the future — a balancing act that McCollough and Hernandez manage with notable poise.
The capsule centers on Loewe’s leather goods heritage, with the Puzzle and Hammock bags appearing in new finishes that reference archival materials. A limited-run Amazona, reissued in a brushed calfskin, connects the collection directly to the house’s founding in 1846.
