Études Studio opened Paris Men’s Fashion Week with a collection that made its argument through restraint rather than volume. The show, held at the Palais de Tokyo on the first afternoon of the SS27 calendar, presented a vision of masculinity that was relaxed without being slouchy, considered without being precious. In a season defined by debuts and declarations, Études offered something rarer: continuity expressed through refinement.
The silhouettes were generous but controlled. Wide-leg trousers in heavy cotton twill were paired with boxy double-breasted blazers that skimmed the body without clinging. Knitwear—always a strength for the brand—came in open-stitch cottons and fine-gauge merinos that suggested warmth without weight. The color palette was deliberately narrow: navy, khaki, stone, black, with the occasional flash of paprika in a sweater or a lining.
The collection’s standout pieces were its outerwear: a khaki cotton field jacket with hidden pockets and adjustable cuffs, a navy wool overcoat cut with a soft shoulder and a generous sweep, a bonded nylon anorak that folded into its own pocket. These were pieces with longevity written into their construction, garments that a buyer could imagine wearing for years rather than months. In an era of accelerated trend cycles, that durability felt like a statement.
Creative directors José Lamali and Aurélien Arbet have been refining this vocabulary for over a decade, and the collection’s confidence came from its refusal to chase trends. Where other brands pushed toward body-conscious silhouettes or extreme proportions, Études stayed in its lane: garments designed for the way men actually move through the world, not for the camera. The difference, on the runway, was palpable—a kind of ease that cannot be faked.
Études has never been a brand that demands attention, and this collection was no exception. But its quiet confidence serves as a necessary counterpoint to fashion week’s louder offerings. As the industry debates whether speed or substance will define its future, Études Studio continues to prove that the two are not mutually exclusive—provided you care enough about the stitching to make the speed invisible.
